Momin is an Emirates-based brand operating in the food industry, renowned for its high-quality cooking ghee. Its exclusive distributor in Iraq is Rawafed Al Amal Company, a trusted name in the market. Recently, Momin expanded its product portfolio by launching a new offering, Momin Tea, marking its entry into the competitive tea segment.
Case Study:
Momin Tea, a new entrant in the market, sought to establish its brand and gain significant market traction. Kaizen Consultancy designed and executed a comprehensive 360° marketing campaign, encompassing multiple channels such as TV, billboards (OOH), social media, radio, and CSR initiatives.
Kaizen developed two creative ideas for the campaign and worked closely with the brand owner to define clear objectives and optimize sales agent performance, ensuring wide distribution and availability for end-users. The campaign spanned two months, focusing on As Sulaymaniyah and Erbil.
Key Results:
Sales increased by 296%.
Point-of-sale (POS) availability grew from 400 to 1200 POSs (300% increase).
Cash flow surged sixfold.
The campaign featured CSR activities and activations that resonated with the community.
It is relatively uncommon in Kurdish and Iraqi culture for brand owners to publicly share detailed growth rates and sales results. However, the client, impressed by the campaign's outcomes, agreed to share these figures, which Kaizen showcased in a motion graphic video.
Kaizen's Role:
From idea development to execution, Kaizen managed every aspect of the campaign, including:
Developing creative idea
Supervising video production
Media buying
Preparing all marketing materials for the campaign
Outdoor advertising
Social media management
See the Campaign Videos:
To view the motion graphic video showcasing the campaign results (in Kurdish), please click here.
To see the first Momin Tea commercial video, please click here.
To see the second Momin Tea commercial video, please click here.
Kaizen Consultancy is proud to have played a pivotal role in the successful launch of Momin Tea, contributing to its remarkable market entry and growth.
Note: The client has provided consent to publish this case study and share its details.